Chief Executive Officer
Meet our Team

Geoff Hirsh

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Defining a results-driven strategy is only one side of the story. I’m not the kind of advisor who develops a roadmap and moves on. Instead, I see the project through to its completion, ensuring my clients achieve long-lasting success. Building better businesses is my passion. I leverage my deep expertise in complex problem solving, integrated marketing solutions, and communications to get people aligned and move businesses forward.

I want measurable results and am constantly looking at the numbers while taking a holistic approach to the people side of business transformation.

Nurturing relationships, finding synergies and shared goals are vital. A champion of collaboration, I strongly believe that every person has something to contribute – even if their ideas conflict with mine. I embrace differences because it is the collision of ideas that generates innovative and unexpected solutions.

Differences contribute to complexity, but I love the challenge and intellectual rigour that comes with understanding intricate technical problems and uncovering how the moving parts work together. As CEO, that’s what I do in my own businesses Bluefin Investment and BGC Consulting, I remove double-ups, simplify systems and shape strategies that solve growth-limiting problems.

When I enact change, I want that change to last. Sustainability is one of my core values, not just in terms of commercial longevity but also environmental. I believe in delivering a lasting positive impact with respect and equality, and for that, I have my dad to thank - a School Principal who ended up as the Race Relations Conciliator and Human Rights Commissioner of New Zealand.

He taught me to value people, and not buy into top-down leadership. I listen and think before I speak and never feel the need to be the loudest person in the room. I am passionate about art 🎨 I collect it, and dabble in creating it. I am also a keen gardener and enjoy the process of planning, planting and watching things grow as they work their way towards an intended outcome.

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